It’s a well-established fact that a business that runs on wheels can benefit greatly from GPS fleet tracking technology. These technologies can help monitor overall productivity and employee safety, ensuring customer satisfaction and, ultimately, saving money.

By Ananth Rani, Vice President and General Manager of Azuga

While the benefits are great, many fleet managers may not invest in such technology due to the reality of high recurring costs, punishing contracts, ETFs (Early Termination Fees) difficult installation and lack of accurate data. However, the emergence of plug-and-play, cloud-based, GPS fleet tracking is, for the first time, helping alleviate fleet managers’ challenges and headaches around safety, cost savings and efficient management of routes. This new breed of vehicle-computer connected technology can help to increase efficiencies of the fleet, allowing the fleet manager to sleep at night knowing that he can report decreased cost, minimized liability and satisfied and safe customers and employees.


Decrease Fuel Costs

Advanced GPS fleet tracking technology truly opens a window of transparency between drivers and managers of any fleet, allowing an accurate read on fuel-guzzling issues like excessive speeding and breaking, and unauthorized vehicle use.

Cloud-based solutions send alerts to drivers notifying them when they exceed predetermined speed limits, providing immediate feedback that encourages them to slow down. This results in more accurate feedback for managers and drivers with an end result of improved behavior behind the wheel.


Safety First

Modern fleet tracking solutions can now monitor a range of driver behaviors and vehicle performance indicators, including excessive idling, speeding, hard braking, sudden starts, miles driven and cell phone use. Moreover, with solutions that draw upon data directly from the vehicle computer (via the diagnostic port), these behaviors can be monitored with high-accuracy and in real-time from a construction company’s home office. This is in sharp contrast to low-accuracy legacy GPS Fleet Tracking systems that unfairly penalize the driver.


Saving on Maintenance

While vehicle maintenance is considered a ‘premium feature’ by many providers in the GPS tracking industry, new plug-and-play, cloud-based solutions can give small and medium fleets the benefits that were only previously available to Fortune 1000 companies at almost half the cost.

The technology helps choose the best routes, which saves time, fuel and mileage and ultimately reduces overall wear and tear on the vehicle.  Moreover, a tracking solution ensures vehicles are serviced regularly, which streamlines maintenance processes as well as helps to avoid costly breakdowns. Traditional GPS systems track mileage inaccurately and don’t provide insight into how much load the engine was carrying. With the new breed of GPS tracking you can now have full circle cost-reductions in the fuel and maintenance departments of fleet management.


Customer Assurance and Minimizing Liability

Use of cloud-based GPS systems provide you with real-time snapshots of locations along with entry and exit into virtual perimeters, unauthorized vehicle usage, proof of site visits and duration of stay. Utilizing the GPS technology can allow for fleet managers and fleet owners to locate a driver at any time and immediately provide executives with proof-of- site-visit. In short, you’ll get the real story of what’s really happening on the road 24/7. 

Many commercial insurance companies offer significant discounts to businesses that deploy GPS vehicle tracking due to the safety and security benefits that it provides. With safer driving and safer vehicles, fleet owners are in control of their insurance costs. Owners can significantly reduce payouts for accidents and violations that are often two to 10 times more than initial direct costs.

Cloud-based solutions are not only cost-effective but there are additional perks that can increase a fleet’s productivity and reputation.


Additional Benefits of Cloud-Based GPS Systems for Construction:

  • Instant Install: This type of plug-and-play device installs instantly, within seconds, in a vehicle’s dash.
  • Thought Leadership: Reduce inaccurate reporting, streamline efforts and cut costs before competitors.
  • Going Green: Reduce carbon emissions, lower fuel consumptions and join a community of companies that care.
  • Driver Rewards and Gamification: Move from a command-and-control “big brother” approach to one that rewards drivers for safe and eco-driving.


This new breed of fleet technology is easy to install, streamlined, accurate, easy to use and affordable. These types of devices communicate directly with an online tracking platform and read engine data up to 60 times more than the standard GPS tracking system. Construction fleet managers who utilize the functionalities of the device will report increase ROI through customer retention, risk reduction, decreased fuel costs, decreased maintenance cost and customer acquisition through referrals from satisfied customers based on the increased speed, reliability and accuracy of your companies fleet. The trifecta of pressures may not be impossible to conquer after all.


Ananth Rani is vice president and general manager of Azuga, the fleet GPS and cloud services business unit of Danlaw, Inc. Prior to launching Azuga, Ananth worked in AT&T’s Product group focused on building a mobile app developer API ecosystem. Ananth also co-founded Xora (acquired by Click Software. NASDAQ: CKSW), which went on to become the leading player in mobile workforce management. During his tenure there, he raised $11 million in venture capital funding and established a dominant position for the company by acquiring Gearworks in 2009. Prior to Xora, Ananth worked in various roles at, Oracle, KLA-Tencor and Entegris corporation.


How can AZUGA help? Azuga G2™ GPS and OBDII engine tracking technology will open a window of visibility into how your vehicles are being operated, where they are going, and how long it takes to accomplish work tasks. When combined with your business polices and goals, it is a powerful tool in the fight against unavoidable and rising operating costs.